North & South American Brand Development
Founded in Aalen, Germany in 1879, Rieger valves are well regarded throughout Europe for meeting the exacting demands of the food and beverage, pharmaceutical, chemical, and biotechnological industries. Virtually unheard of outside of Europe, our challenge was to generate greater awareness for Rieger in both North and South America by communicating the brand's core attributes: quality, innovation and the flexibility to adapt valves to each client's process.
We elevated the brand by creating a dedicated microsite for the North American market, featuring updated product photography and animated videos highlighting the design innovations engineered within Rieger valves. To bring these differentiators to light, the videos combined fully functioning, 3D renderings of the valves with advanced fluid dynamics. Rieger was so impressed it tasked Equity with creating the company's first global-facing website, updated collateral and ads.