POP Kit Image

Revs Your Heart

    Yamaha Motorsports
  • Point-of-purchase
  • Advertising
  • Collateral

Challenge

Motorsports enthusiasts are fiercely brand loyal. Unfortunately, that loyalty seldom extends to the world of parts and accessories. Yamaha dealers charged us with motivating their customers to purchase OEM parts over aftermarket products by bringing the same passion associated with their motorsports equipment to parts, accessories, service and apparel. It was a tall retail order. But someone had to fill it.

Solution

Point-of-purchase, advertising and collateral was designed for the human experience. Turning to nontraditional methods of engagement, we created lenticular signage, interactive displays, and product placement that literally stopped people in their tracks. With revved hearts, loyal customers were more inclined to purchase genuine Yamaha parts. As a further barometer of success, Yamaha received an unprecedented number of orders from dealers requesting additional kits.

Yamaha SR Viper photo Yamaha SR Viper photo
sketch book GTYR Road Signage GTYR Dirt Signage Lenticular Signage Yamalube Sign bikes Yamalube Sign Snowmobiles Yamaha Star Bikes Sign Yamaha Shelf Signage Good Enough Expert Sign Duct Tape Specialist Sign