Families Welcome

The Club at Strawberry Creek
• Branding
• Web development
• Collateral

Challenge

As a country club situated between Milwaukee and the northern Chicago suburbs, Strawberry Creek was in an enviable position. Unfortunately, perception is reality and the club's marketing materials weren't reflective of their elite level of amenities. Our challenge was to tee up a campaign that made the brand Human Interesting, while promoting the club as a destination for weddings, business meetings or golf outing rentals.

Solution

Promoting the club's unique blend of luxury and family-friendly culture, we launched a multi-phased campaign with high-end brochures, print ads and a new website. Using photography designed to make the club warmer and more approachable, we created a best-in-class marketing experience. By season's end, memberships were up. Strawberry Creek was now attracting new families who sought a nearby getaway that everyone could enjoy.