Let's Fest!

  • Campaign development
  • Event branding
  • Advertising
  • TV/Radio production


Year after year, increasing annual attendance is the goal by which every Summerfest marketing agency is measured. With hundreds of thousands of visitors passing through the gates every season, how do you appeal to everyone while still appealing to the individual? Our job was to make the world's largest music festival resonate with everyone, regardless of age, gender and musical preference.


For ten days each summer, Summerfest empowers you to let go, be yourself and escape with the music. With an eye on the human experience, we depicted people getting lost in the magic of their moment. The shape, form and color of the campaign lent itself to individual creative expression and the singularity of the Summerfest experience. The buzz created by ‘Let’s Fest’ led to an increase of 22,000 attendees over the previous year.

Concert Stage Concert Stage
Summerfest Crowd Summerfest Banners Summerfest Billboard Summerfest Crowd Summerfest Stage Summerfest Crowd