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Yamaha Snowmobiles
• Campaign development
• Print and digital advertising
• Web development
• Social strategy

Challenge

Yamaha had built a reputation for making high-quality, reliable and comfortable snowmobiles. The problem was, the company hadn't introduced anything new in years. To win back market share and inject some adrenaline back into the brand, Yamaha planned to launch a high-performance sled with a race-tuned engine and precision handling. Our mission? Rev up the excitement by adding some creative bite to Yamaha's SR Viper launch.

Solution

We created an integrated launch strategy, including print and online ads, dealer POP, and a dedicated microsite complete with running countdown to the SR Viper's unveiling. Beyond showcasing specs and highlighting technology, we sold human exhilaration by throttling up interest in the Yamaha brand. When the results were in, we spiked media coverage, increased social media following, and completely surpassed dealer inventory pre-orders.