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    Yamaha Snowmobiles
  • Campaign development
  • Print and digital advertising
  • Web development
  • Social strategy


Yamaha had built a reputation for making high-quality, reliable and comfortable snowmobiles. The problem was, the company hadn't introduced anything new in years. To win back market share and inject some adrenaline back into the brand, Yamaha planned to launch a high-performance sled with a race-tuned engine and precision handling. Our mission? Rev up the excitement by adding some creative bite to Yamaha's SR Viper launch.


We created an integrated launch strategy, including print and online ads, dealer POP, and a dedicated microsite complete with running countdown to the SR Viper's unveiling. Beyond showcasing specs and highlighting technology, we sold human exhilaration by throttling up interest in the Yamaha brand. When the results were in, we spiked media coverage, increased social media following, and completely surpassed dealer inventory pre-orders.

Yamaha SR Viper photo Yamaha SR Viper photo
sketch book Teaser page eblast one eblast two eblast three facebook pre-launch facebook launch web takeover pre-launch web takeover launch Print ad announcement one announcement two iMac photo