National Travel and Tourism Week is May 2-10, 2015. EC is celebrating with a new branding campaign created for the Kenosha Area Convention and Visitors Bureau.

Visitors convince their friends, family and co-workers to choose one destination over another based on their emotional connection. Our mission was to make an authentic, relevant and personal connection between the visitor and the Kenosha brand.

We began by establishing a position that speaks universally to potential visitors of all demographic factors. Picture Your Kenosha is an invitation to visualize your participation with the destination. A photomontage draws people into the experience, while tactile elements and warm textures help establish a personal connection.

Created to promote outdoor recreation, food, entertainment, and seasonal events, the campaign is being launched this week and will appear in print, outdoor, online, and social.