The Human Experience
Build your brand with human connections, conversations and engagement.
According to self-proclaimed digital prophet, David Shing, the world of social is headed towards the world of human interest – “a place where humans will cluster in small tribes to have meaningful conversations.”
Why? Apparently, we’re all yearning for those experiences. As a marketer, can you think of a better environment to place your brand and deliver one of those experiences?
Today, you have between six seconds and 13 hours to tell your brand story. No longer limited to 30- and 60-second spots, marketers now have a multitude of ways to connect, converse and engage.
What’s becoming more and more apparent is that brands now desire to break their own news. So pick a digital platform to post, tweet or upload a story that enables your brand to celebrate the culture of news.
Back to human connections: there are 8 billion people on this planet. 50% of those are under the age of 30, individuals who have never known life without the internet. But what’s missing from all this connectedness is the human experience. And without that, we’ll never be truly connected.
According to Shing, your role in this digital universe is to do three things: build content that fuels connections, conversations and engagements. That’s it. Period.
Put those three things at the heart of the consumer and there’s no telling where your brand will go.
