Last Updated: August 6, 2026
Who We Are
Our website address is: https://equity-creative.com
What Personal Data We Collect and Why We Collect It
Comments
When visitors leave comments on the site, we collect the data shown in the comments form, as well as the visitor’s IP address and browser user agent string. This information helps us detect and prevent spam.
An anonymized string created from your email address (a hash) may be sent to the Gravatar service to check if you’re using it. You can review the Gravatar privacy policy here: https://automattic.com/privacy/.
Contact Forms
When you submit a contact form, we collect the information you provide along with your IP address and browser user agent string. This helps us prevent spam and respond to your inquiry.
Cookies
If you leave a comment on our site, you may choose to save your name, email address, and website in cookies. These cookies last for one year and are for your convenience so you don’t have to re-enter your details when leaving future comments.
When you log in to the site, we set temporary cookies to check whether your browser accepts cookies. Login cookies last for two days, while screen options cookies last for one year. If you select “Remember Me,” your login will persist for two weeks.
We also use a cookie to remember your consent preferences through our consent management system. You can update these preferences at any time using the Cookie Preferences link in the footer.
Embedded Content from Other Websites
Pages on this site may include embedded content such as videos, images, or articles from other websites. This embedded content behaves exactly as if you visited the other website directly. These sites may collect data about you, use cookies, and track your interaction with the embedded content.
Analytics and Marketing
We use tools such as Google Analytics and Google Tag Manager to understand how visitors use our website. We also use marketing pixels (such as Facebook and X/Twitter) to measure the effectiveness of our marketing efforts. These tools may set cookies and collect anonymous usage data. You can control these through our cookie consent banner.
When you select “Do Not Sell or Share My Personal Information,” analytics and marketing cookies will be disabled.
Who We Share Your Data With
We do not sell your personal data. We only share data with trusted service providers who help us operate the website (such as hosting and analytics providers), and only to the extent necessary to deliver those services.
How Long We Retain Your Data
If you leave a comment, the comment and its metadata are retained indefinitely so we can automatically approve and display follow-up comments.
If you have an account on this site, you can view, edit, or delete your personal information at any time (except your username).
What Rights You Have Over Your Data
If you have an account or have left comments on this site, you can request an exported file of the personal data we hold about you. You can also request that we erase any personal data we hold about you, subject to our legal or security obligations.
Your California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to:
- Know what personal information we collect about you
- Request deletion of your personal information
- Opt out of the “sale” or “sharing” of your personal information
- Limit the use of sensitive personal information (where applicable)
- Non-discrimination for exercising your privacy rights
We do not sell personal information in the traditional sense. However, certain advertising and analytics tools we use may involve the “sharing” of personal information for cross-context behavioral advertising as defined by California law.
We recognize and honor the Global Privacy Control (GPC) signal. When we detect a GPC signal from your browser or extension, we treat it as a valid request to opt out of the sale or sharing of your personal information and will not load marketing or analytics cookies for that purpose.
You may also exercise these rights by:
- Using the Cookie Preferences link in the footer of our website
- Contacting us using the information below
We will respond to verifiable consumer requests within the timeframes required by law.
Where We Send Your Data
Visitor comments may be checked through automated spam detection services. Anonymous analytics data may be processed by third-party services such as Google Analytics.
How We Protect Your Data
This site uses encryption (HTTPS) to protect data in transit. Access to personal data is restricted to authorized team members only.