CNH Parts & Service

The Parts & Service Retail Campaign is a fully-integrated marketing plan with multiple touchpoints, including print, digital, email, trade media, and paid spend. To “reveal” the importance of choosing OEM parts and the value of incorporating them with equipment, EC created the X-Ray campaign. Providing an inside look at the relationship between parts and productivity, our executions reinforce that quality parts contribute to performance, uptime, and operational efficiency.