InSinkErator^® Next Generation
Disposals Launch

To introduce the next generation of InSinkErator garbage disposals, EC developed an integrated media campaign that encouraged homeowners to keep food waste out of the trash and landfill by using the advanced grinding capabilities of InSinkErator’s new line of disposals. Campaign components included website content, display ads, video ads, OTT placements, native video placements, and print collateral.