Picture Your Kenosha

Kenosha Area Convention and Visitor’s Bureau
• Rebranding
• Campaign development
• Print and digital advertising
• Outdoor advertising
• Video production

Challenge

Visitors convince their friends and family to choose one destination over another based on an emotional connection. Tasked with creating a new branding campaign for the Kenosha Area Convention and Visitor’s Bureau, our objective was to make an authentic, relevant and personal connection between the visitor and the Kenosha brand. In other words, we set out to make a travel destination Human Interesting.

Solution

We began by establishing a universal positioning platform that speaks to potential visitors of all demographic factors. Picture Your Kenosha is an invitation to visualize personal participation with the destination. Visually, a photomontage humanizes the experience, while tactile elements help establish a warm connection. Created to promote outdoor recreation, food, entertainment, and seasonal events, the campaign appears in print, outdoor, online, and social.