Case IH for Kids

Case IH
• Market Research & Strategy
• Brand & Character Development
• Brand Usage & Guidelines
• Social Strategy
• Merchandise Development

Challenge

For over 170 years, Case IH has manufactured agricultural equipment for American farmers. Loyal equipment owners have always shown “Red Pride” by purchasing Case IH branded consumer goods. Case IH wanted to get into the hearts of consumers even earlier by including children in the pride associated with the Case IH brand.

Solution

Case IH for Kids introduces children to the world of modern farming and red equipment through a series of books, games, activities and merchandise. Kids are introduced to a cast of friendly characters, each with a distinct personality and purpose on the farm. Along the way, children make thoughtful connections between their experiences and how farming works.